Gap Brings ‘Fashiontainment ‘to Loyalty with Experiential Focus

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“Encore isn’t exactly plug-and-play. It’s complicated. The magic is in the extras, like never-before-sold and limited run items, and a shot at winning experiences.”

- Georganne Bender, BrainTrust panelist

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Are retailers too reliant on persistent messaging, via e-mail, social media, or SMS, to shoppers?

How Much Of A Discount Drives New Grocery Trial?

“While there may be some degree of product (brand) loyalty, shoppers are being exposed to that brand at different price points across different retailers.”

- Brian Numainville, BrainTrust panelist

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What's happening in retail?

Here are our picks for top news impacting retailers today:

Campaigners say Big Tobacco targets kids via F1, call for sponsorship ban. Formula One, followed by millions of children worldwide, should bar sponsorship deals with tobacco companies seeking to drive uptake of addictive nicotine pouches, 162 anti-tobacco and health groups said in letters to the sport's commercial rights holder and partners. (via Reuters)
Bath & Body Works Says Strategy Shift Making Progress But ‘Will Take Time.’ Bath & Body Works BBWI 0.65%increase; green up pointing triangle reported a lower fourth-quarter profit, but said its strategy pivot to refocus on its core products was making progress. (via WSJ).
An OpenAI ad hoax mystery just got a new twist. There's a mystery marketer playing 4D chess on social media — and they made another unexpected move this week. (via Business Insider).
Google Gemini ‘AI wife’ pushed lovesick man to plot ‘catastrophic’ airport truck bombing, kill himself, suit claims.(via New York Post).
Chain restaurants are closing hundreds of locations across the US in 2026. Some fast-food and fast-casual chains across the US are shrinking their footprints, with several planning to scale back locations in 2026. (via Business Insider)