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As Boomers ‘Age Out of Peak Purchasing,’ How Can National Brands Retain Interest With Gen Z?
"Younger consumers are accustomed to the endless aisle’s abundance of choice, whereas older shoppers remain loyal to legacy brands in part out of habit."
- Lisa Goller, BrainTrust panelist
What’s the likelihood that Amazon’s 1-hour and 3-hour delivery options will prove to be popular with Prime members?
Is Supply Chain Volatility Here To Stay?
"There will be no stopping the globalization of the supply chains, except for irrational man-made wars by rogue nations."
- Gene Detroyer, BrainTrust panelist

What's happening in retail?
Here are our picks for top news impacting retailers today:
Alternative culture brand Zumiez plans to shutter 25 locations in 2026, largely in underperforming mall locations. “What we’re seeing in the U.S. is actually finally the end of, I think, the final leg on a bunch of mall locations at the lower end C- and D-volume mall locations, where we had traditionally been able to make some money, but now they’ve just got to the point where they’re just not working anymore,” said CEO Richard Brooks (via TheStreet).
In its first quarter, H&M saw sales fall by approximately 10% (but just 1% in local currency of the Swedish krona, with the rest being attributed to currency translation) as store counts trended downward by 163 to rest at 4,050 (via Forbes).
Target is clarifying its employee dress code, stating that workers will have to wear sleeved, red-colored shirts in addition to blue denim or khaki pants. Additionally, the retailer is amping up its employee discount to include a 20% discount on adult private-label apparel items (via Chain Store Age).
Nissan’s luxury brand, Infiniti, recently unveiled its latest SUV, the mid-sized QX65, pinning hopes that it will help regain market share for the automaker. U.S. Infiniti sales are down 65% from its peak nearly a decade ago, in 2017 (via CNBC).
Netflix has increased prices again, with the last time it did so being January of 2025. Extra member pricing also hiked upward, with Netflix stating that the price hikes were necessary to keep re-investing in its productions and new projects (via CNBC).
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