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How Can Retailers Create Trusted Personalization Without Being Seen As ‘Creepy’?
"Retailers need to start by rejecting what they think the term means. 'Personalization' is really targeted advertising based on something retailers believe they see in data."
- Doug Garnett, BrainTrust panelist
Should Costco Be Channeling Tariff Recoveries to Members?
"Costco and other retailers with the wherewithal to identify customer transactions impacted by tariffs should make every effort to return to customers whatever they recover."
- Bob Amster, BrainTrust panelist
What's happening in retail?
Here are our picks for top news impacting retailers today:
St. Patrick’s Day spending could reach $7.7 billion this year, according to NRF projections. Per-person spend is expected to come in at around $47.45, up from $43.64 last year, and 60% appear read to don the green and celebrate the holiday in 2026 (via NRF).
Best Buy is positioning itself as the go-to retailer for AI-powered devices, with AI glasses and gaming peripherals being some examples of this strategy. “The idea of AI for the consumer is kind of a long-tail space where we will have a unique advantage,” CEO Corie Barry said (via Modern Retail).
Anheuser-Busch is showing relative strength as the overall beer market shows signs of struggling. Michelob Ultra is the best-selling beer in the United States, and “Anheuser-Busch has done a really good job diversifying their portfolio,” according to Dave Williams, president of Bump Williams Consulting (via CNN Business).
China’s trade surplus hit a record high during the January-February period, rising to $213.6 billion — beating estimates of ~$180 billion. Exports from China rose by 21.8% year-over-year during the same time frame (via CNBC).
After hitting a high of nearly $120 the day prior, oil prices fell to about $90 per barrel on Mar. 10, easing some investor fears. Regardless, oil prices remain elevated in the face of the ongoing Iran conflict (via AP News).
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