
Daily Newsletter
The Price Is Watching You: When Dynamic Pricing Becomes Surveillance.
Join Alexandra Correa (Vistex, formerly Amazon & Walmart) to explore how dynamic pricing is evolving into something closer to surveillance, what that means for customer trust, and where companies need to draw the line.


Have Human Connections Become More Critical to C-Store Loyalty?
"C-store owners talk about the joy of serving 3 generations from the same families. Making true connection with their customers removes them from just being another store."
- Kevin Graff, BrainTrust panelist
Is human touch and community building any more or less important for c-stores than other retail channels?
How Important Is it For Retailers To Engage With AI Models Proactively?
"While the urgency is real, the short-term impact is often overstated by platforms and vendors who benefit from accelerating adoption."
- Carlos Arámbula, BrainTrust panelist

What's happening in retail?
Here are our picks for top news impacting retailers today:
Macy’s has debuted its own Google Gemini-based AI assistant, joining a slew of other retailers hopping about the artificial intelligence train. “Ask Macy’s is our AI-powered conversational shopping assistant, shaped by insights from thousands of colleagues to create a connected customer journey and serve as a starting point for discovery across channels, delivering the best of Macy’s at every touchpoint,” said a Macy’s spokesperson (via Chain Store Age).
A new survey indicates that 63% of respondents would be more likely to return to a store following a personal follow-up delivered by an associate. “In other words, nearly two-thirds of your customers are telling you that proactive outreach could bring them back!” Endear editor Robert Woo wrote (via Endear).
Nike outpaced Wall Street projections provided by LSEG for its fiscal Q3, registering an EPS of $0.35 against $0.28 expected and revenue of $11.28 billion versus $11.24 billion anticipated. However, shares slid as the apparel brand also noted a potential fall in sales for the remainder of 2026 (via CNBC).
Dunkin’ isn’t joking — the chain is offering 1 million (and one) free cups of coffee in honor of April Fools’ Day. “April Fools’ might come with some trust issues, but we’re here to help you get through it. Whether you’re dodging office pranks or scrolling past one too many fake announcements, we’ve got your back – and your coffee,” the company wrote (via press release).
Press Releases
Have a company announcement?
E-commerce Store Teardown: Workshop for DTC Brands
In this live, interactive webinar, RetailWire and SHOPLINE will review real e-commerce stores submitted by founders and give candid, expert feedback in real time.

